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Martin Percy is a director of interactive films. For this work, he has won a BAFTA British Academy Award (from five nominations), an Emmy Award (from four nominations), eleven Webby Awards (from 22 nominations), a Grand Clio in the Clio Awards and various other awards (see Awards and Nominations section below). He has created interactive films for the Tate Gallery, the Asian Art Museum of San Francisco, the British Film Institute and the National Theatre. Percy has worked with talent including Sir Ian McKellen, Sir Derek Jacobi and Daisy Ridley. He has given a TEDx talk on his interactive film work.
Percy is a graduate of King's College, Cambridge; and is the son of the late Graham Percy, a noted illustrator.
Types of Interactive Films[edit]
Percy’s interactive films fall into a number of distinct types or genres, as follows.
Interactive Crisis Simulator Films[edit]
Since 2012, Percy has created a series of award-winning films for charities in the UK, Canada and US. These teach by vividly simulating the panic of a layperson trying to deal with a medical emergency. The player has do the right thing quickly - otherwise, the victim in the film will die and/or the opposing team will win. One charity described this as “a cutting-edge way to learn lifesaving skills anytime, anywhere. Through action-packed scenarios, you’ll be thrown into the heart of the action as you make the crucial decisions and learn the essential skills needed to save a life.”
Examples include: ‘’’Lifesaver’’’ (2012) Initially funded by Resuscitation Council UK and Innovate UK. Created in collaboration with UNIT9. Percy discusses the creation of ‘’’Lifesaver’’’ in his TEDx talk ‘’’Lifesaver -- How To Save Lives With Interactive Film.’’’ ‘’’Lifesaver’’’ features the first professional role of Daisy Ridley.
‘’’Lifesaver VR’’’ (2016); a collaboration with Resuscitation Council UK and UNIT9.